Publishing and Custom Marketing: Experience to serve you better

Celebrate with Style is a publishing venture of JoAnne Alter, president and editorial director of JBA Media Group, and before that, of Vericom Custom Publishing, Inc., both custom publishing companies.

In addition to Celebrate with Style, Alter has created a new integrated custom marketing business, featuring Tips from the Experts, which gives any business owner or executive the opportunity to show his or her knowledge and experience to current and prospective customers.

The Valued Customer Club, begun by Alter in mid-2010, is possibly the easiest and most affordable customer loyalty program available for small businesses today. And yet another division, to help Web site owners improve their Web sites almost instantly, is currently under development.

Over the years, Alter has created and produced more than 70 custom print magazines and newsletters, plus Web programs and content targeting millions of consumers.

Clients have included industry giants: Alter has developed custom programs for some of the world's top pharmaceutical companies. Among them: Novartis, Bayer, Eli Lilly & Company, Solvay, AstraZeneca, and Wyeth—all of which she worked with repeatedly and on multiple programs. The goal for each program: To provide their customers with interesting and valuable information, thereby enhancing clients' leadership positioning. For more information on the custom programs Alter created within the health care field, see JBA Media Health.

Consumer editorial experience: For 13 years, Alter served as a Contributing Editor of Family Circle magazine. During that time, she created special-subject magazines, supplements, and dozens of features. She also has created multimedia and print magazine concepts for what is now Meredith Integrated Marketing. And she created special sections and features for highly diverse publications, including Self, Better Homes & Gardens, the New York Post, the Journal of Accountancy, and the New York Daily News Sunday Magazine.

	JoAnne Alter Publisher and Editorial Director Follow me on Twitter		Adrienne Grace Creative Director
	Corinne Zachary Contributing Editor Follow me on Twitter	Patrick Lucas Technology Consultant Laurie Bain Wilson Contributing Editor